Antecedents of Customer Satisfaction and Customer Loyalty for Emerging Devices in the Initial Market of Korea: An Equity Framework
Author:
Affiliation:
1. Korea Advanced Institute of Science and Technology (KAIST) and Electronics and Telecommunications Research Institute (ETRI)
2. Korea Advanced Institute of Science and Technology (KAIST)
Publisher
Wiley
Subject
Marketing,Applied Psychology
Link
http://onlinelibrary.wiley.com/wol1/doi/10.1002/mar.20637/fullpdf
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