How iPhone innovators changed their consumption in iDay2: Hedonic post or brand devotion

Author:

Arruda-Filho Emílio J.M.,Lennon Mark M.

Publisher

Elsevier BV

Subject

Library and Information Sciences,Computer Networks and Communications,Information Systems

Reference61 articles.

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2. NTT DoCoMo and M-Commerce: A case study in market expansion and global strategy;Anwar;Thunderbird International Business Review,2002

3. Social behavior and brand devotion among iPhone innovators;Arruda-Filho;International Journal of Information Management,2010

4. The entertaining way to M-Commerce: Japan's approach to the mobile internet—A model for Europe?;Baldi,2002

5. A new product growth for model consumer durables;Bass;Management Science,1969

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