Consumers' engagement with social media activation campaigns: Construct conceptualization and scale development
Author:
Affiliation:
1. Graduate School of Management and Economics, Sharif University of Technology; Tehran Iran
Publisher
Wiley
Subject
Marketing,Applied Psychology
Link
http://onlinelibrary.wiley.com/wol1/doi/10.1002/mar.21185/fullpdf
Reference104 articles.
1. The social influence of brand community: Evidence from european car clubs;Algesheimer;Journal of Marketing,2005
2. AMA 2014 Social media success metrics (Special Report) Chicago, IL Author https://www.ama.org/resources/Pages/social-media-success-metrics.aspx
3. Structural equation modeling in practice: A review and recommended two-step approach;Anderson;Psychological Bulletin,1988
4. Hedonic shopping motivations;Arnold;Journal of Retailing,2003
5. Measurement of consumer susceptibility to interpersonal influence;Bearden;Journal of Consumer Research,1989
Cited by 51 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献
1. Firm engagement: Scale development and verification;Journal of Retailing and Consumer Services;2024-09
2. Effects of consumers’ engagement in pro-environment activities on social media on green consumption behaviour;Asia Pacific Journal of Marketing and Logistics;2024-08-08
3. Interactive vs transactional: how social media ads engage consumers with disparate regulatory orientation and lay rationalism;Industrial Management & Data Systems;2024-07-26
4. Influencer storefronts: impact of social media advertising disclosures on purchases;Journal of Systems and Information Technology;2024-07-16
5. Framing knowledge structure of customer engagement: a multimethod review;VINE Journal of Information and Knowledge Management Systems;2024-06-29
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线,采集、加工和组织学术论文而形成的新型学术文献查询和分析系统,可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容,当前同舟云学术共收录了国内外主流学术期刊6万余种,收集的期刊论文及会议论文总量共计约1.5亿篇,并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询!咨询电话:010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3