New customer acquisition: prospecting models and the use of commercially available external data-Reference-Cited by-同舟云学术

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New customer acquisition: prospecting models and the use of commercially available external data

Published:1995 Issue:4 Volume:9 Page:8-18
ISSN:0892-0591
Container-title:Journal of Direct Marketing
language:en
Short-container-title:J. Direct Mark.

Author:

Lix Thomas S.,Berger Paul D.,Magliozzi Thomas L.

Publisher

Wiley

Subject

General Medicine

Reference17 articles.

1. A direct mail customer purchase model

2. The effect of sample size and proportion of buyers in the sample on the performance of list segmentation equations generated by regression analysis

3. An Assessment of the Contribution of log Linear Models to Marketing Research

4. and (1984), Attitudes and Behavior: An Annotated Bibliography. New York: Praeger.

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