The readability of direct-mail copy.A test of its effect on response rates-Reference-Cited by-同舟云学术

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The readability of direct-mail copy.A test of its effect on response rates

Published:1991 Issue:1 Volume:5 Page:27-34
ISSN:0892-0591
Container-title:Journal of Direct Marketing
language:en
Short-container-title:J. Direct Mark.

Author:

Williams David L.,Beard John D.,Kelly J. Patrick

Publisher

Wiley

Subject

General Medicine

Reference29 articles.

1. Measuring Language Difficulty in Advertising Copy

2. Clear Writing Today

3. Increasing the effectiveness of direct mail copy through the use of readability measures

4. (1958), Readability: An Appraisal of Research and Application, Columbus, Ohio: Bureau of Educational Research/Ohio State University.

5. (1975), Readability in Technical Writing—Principles and Procedures, IEEE Transations on Professional Communication, PC-18 (June), 67–70.

Cited by 6 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. The effects of mailing design characteristics on direct mail campaign performance;International Journal of Research in Marketing;2013-06

2. The Opening and Reading Behavior of Business-to-Business Direct Mail;Industrial Marketing Management;2000-03

3. The Effect of Appeal, Complexity and Tone in a Mail Survey Covering Letter;Market Research Society. Journal.;1995-05

4. The import of illiteracy to marketing communication;Journal of Consumer Marketing;1995-03-01

5. La lettre du mailing Mémorisation et compréhension d'un texte persuasif;Recherche et Applications en Marketing (French Edition);1994-09

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