The Opening and Reading Behavior of Business-to-Business Direct Mail-Reference-Cited by-同舟云学术

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The Opening and Reading Behavior of Business-to-Business Direct Mail

Published:2000-03 Issue:2 Volume:29 Page:133-145
ISSN:0019-8501
Container-title:Industrial Marketing Management
language:en
Short-container-title:Industrial Marketing Management

Author:

De Wulf Kristof,Hoekstra Janny C.,Commandeur Harry R.

Publisher

Elsevier BV

Subject

Marketing

Reference38 articles.

1. New Selling Methods Are Changing Industrial Sales Management;Cardozo;Business Horizons,1987

2. Improving Mail Response Rates With Express Mail;Kallis;Industrial Marketing Management,1992

3. Handbook of Direct Mail. The Dialogue Method of Direct Written Sales Communication;Vögele,1992

4. The Effect of Direct Marketing on Insurance Agents' Sales;Cash;Journal of Direct Marketing,1987

5. Business-to-Business Direct Marketing;Goldberg,1990

Cited by 10 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Towards Improved Performance;Journal of Electronic Commerce in Organizations;2016-07

2. Einsatz des Direktmarketing im Rahmen der Dialogkommunikation;Handbuch Instrumente der Kommunikation;2016

3. Kommunikationspolitik für Industriegüter – ein Überblick;Handbuch Business-to-Business-Marketing;2015

4. A drift toward direct structures in Dutch direct mail sales letters;Text & Talk;2014-01-01

5. Permission Marketing;KUNDENMANAG ELECTRON;2014

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