The long versus the short letter: A large sample study of a direct-mail campaign-Reference-Cited by-同舟云学术

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The long versus the short letter: A large sample study of a direct-mail campaign

Published:1990 Issue:1 Volume:4 Page:13-20
ISSN:0892-0591
Container-title:Journal of Direct Marketing
language:en
Short-container-title:J. Direct Mark.

Author:

Beard John D.,Williams David L.,Kelly J. Patrick

Publisher

Wiley

Subject

General Medicine

Reference27 articles.

1. (1989), “Writing Sales Letters that Really Sing,” Sales and Marketing Management, (February), 40–44.

2. Increasing the effectiveness of direct mail copy through the use of readability measures

3. (1986), “Simply Putting It Down on Paper,” Direct Response, (September), 20–22.

4. (1987), “Find the ‘Fog Index’ for Your Sales Letters,” Direct Marketing, (December), 124.

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