The Impact of Time‐Keeping Direction on Compensatory Consumption: The Role of Perceived Resource Deficiency
Author:
Affiliation:
1. Indian Institute of Management‐Udaipur
2. Indian Institute of Management‐Indore
Publisher
Wiley
Subject
Marketing,Applied Psychology
Link
https://onlinelibrary.wiley.com/doi/pdf/10.1002/jcpy.1149
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