Compensatory Consumption:
Author:
Affiliation:
1. Doctoral Student, The Graduate School of Commerce, Waseda University, Japan
Publisher
Japan Marketing Academy
Subject
General Earth and Planetary Sciences,General Engineering,General Environmental Science
Link
https://www.jstage.jst.go.jp/article/marketing/42/2/42_2022.047/_pdf
Reference34 articles.
1. Argo, J., & Dahl, D. W. (2018). Standards of beauty: The impact of mannequins in the retail context. Journal of Consumer Research, 44(5), 974–990.
2. Batra, R. K., & Ghoshal, T. (2017). Fill up your senses: A theory of self-worth restoration through high-tensity sensory consumption. Journal of Consumer Research, 44(4), 916–938.
3. Chen, C. Y., Lee, L., & Yap, A. J. (2017). Control deprivation motivates acquisition of utilitarian products. Journal of Consumer Research, 43(6), 1031–1047.
4. Gao, L, Wheeler, S. C., & Shiv, B. (2009). The shaken self’: Product choices as a means of restoring self-view confidence. Journal of Consumer Research, 36(1), 29–38.
5. Goor, D., Keinan, A., & Ordabayeva, N. (2021). Status pivoting. Journal of Consumer Research, 47(6), 978–1002.
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1. Consumer Sense of Control:;Japan Marketing Journal;2023-09-29
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