Value‐based adoption of augmented reality: A study on the influence on online purchase intention in retail-Reference-Cited by-同舟云学术

Value‐based adoption of augmented reality: A study on the influence on online purchase intention in retail

Published:2021-10-12 Issue: Volume: Page:
ISSN:1472-0817
Container-title:Journal of Consumer Behaviour
language:en
Short-container-title:J Consumer Behav

Author:

Erdmann Anett¹^ORCID,Mas José Manuel²^ORCID,Arilla Ramón³^ORCID

Affiliation:

1. Department of Marketing ESIC University, Camino Valdenigriales Madrid Spain

2. Department of Business Management ESIC University, Camino Valdenigriales Madrid Spain

3. Department of Market Research and Quantitative Methods ESIC University Madrid Spain

Publisher

Wiley

Subject

Applied Psychology,Social Psychology

Link

https://onlinelibrary.wiley.com/doi/pdf/10.1002/cb.1993

Reference97 articles.

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5. Information gathering and marketing;Bar‐Isaak H.;Journal of Economics & Management Strategy,2010

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