Understanding the Relationship between Individualism and Word of Mouth: A Self-Enhancement Explanation
Author:
Affiliation:
1. Tromsø University Business School; University of Tromsø
Funder
The Research Council of Norway
Publisher
Wiley
Subject
Marketing,Applied Psychology
Link
http://onlinelibrary.wiley.com/wol1/doi/10.1002/mar.20704/fullpdf
Reference82 articles.
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3. Role of product-related conversations in the diffusion of a new product;Arndt;Journal of Marketing Research,1967
4. In search of the “meta maven”: An examination of market maven behavior across real life, web, and virtual world marketing channels;Barnes;Psychology & Marketing,2012
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