Principles and levels of Mediterranean connectivity: Evidence from Prada's “Made in Worlds” brand strategy-Reference-Cited by-同舟云学术

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Principles and levels of Mediterranean connectivity: Evidence from Prada's “Made in Worlds” brand strategy

Published:2014-05 Issue:3 Volume:13 Page:164-175
ISSN:1472-0817
Container-title:Journal of Consumer Behaviour
language:en
Short-container-title:J. Consumer Behav.

Author:

Visconti Luca M.¹,Di Giuli Alberta¹

Affiliation:

1. ESCP Europe; 79 Avenue de la République 75011 Paris France

Publisher

Wiley

Subject

Applied Psychology,Social Psychology

Reference80 articles.

1. Dimensions of consumer expertise;Alba;Journal of Consumer Research,1987

2. Introduction to the special issue. ‘Connectivity’ in merging organizations: beyond traditional cultural perspectives;Angwin;Organization Studies,2005

3. Prada: l'etichetta trasparente valorizzerà gli artigiani;Asnaghi;la Repubblica,2010

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