The impact of product knowledge on consumer product memory and evaluation in the competitive ad context: The item-specific-relational perspective-Reference-Cited by-同舟云学术

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The impact of product knowledge on consumer product memory and evaluation in the competitive ad context: The item-specific-relational perspective

Published:2011-03-01 Issue:4 Volume:28 Page:360-387
ISSN:0742-6046
Container-title:Psychology & Marketing
language:en
Short-container-title:Psychology & Marketing

Author:

Lee Byung-Kwan,Lee Wei-Na

Publisher

Wiley

Subject

Marketing,Applied Psychology

Link

http://onlinelibrary.wiley.com/wol1/doi/10.1002/mar.20360/fullpdf

Reference71 articles.

1. Dimensions of consumer expertise;Alba;Journal of Consumer Research,1987

2. The role of context in the encoding of information;Alba;Journal of Experimental Psychology: Human Learning and Memory,1981

3. Effects of prior knowledge and experience and the phase of the choice process on consumer decision processes: A protocol analysis;Bettman;Journal of Consumer Research,1980

4. The effects of product class knowledge on information search behavior;Brucks;Journal of Consumer Research,1985

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