The Creative Knife: Does Interference Dull the Edge of Creativity Effectiveness?
Author:
Affiliation:
1. Grand Valley State University, Grand Rapids, Michigan, USA
2. Marquette University, Milwaukee, Wisconsin, USA
3. Lindenwood University, St. Charles, Missouri, USA
4. Saint Louis University, St. Louis, Missouri, USA
Publisher
Informa UK Limited
Subject
Marketing,Communication,Business and International Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/00913367.2022.2053900
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1. Effects of Context and Part-Category Cues on Recall of Competing Brands
2. Remembering can cause forgetting: Retrieval dynamics in long-term memory.
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