Results May Vary: Overcoming Variability in Consumer Response to Advertising Music

Author:

Craton Lincoln G.1,Lantos Geoffrey P.1,Leventhal Richard C.2

Affiliation:

1. Stonehill College

2. Ashford University

Publisher

Wiley

Subject

Marketing,Applied Psychology

Reference123 articles.

1. Sound advertising: A review of the experimental evidence on the effects of music in commercials on attention, memory, attitudes, and purchase intention;Allan;Journal of Media Psychology,2007

2. A content analysis of music placement in prime-time television advertising;Allan;Journal of Advertising Research,2008

3. Contributions from a musical perspective on advertising and consumer behavior;Alpert;Advances in Consumer Research,1991

4. Review of the book, Psychology of music: From sound to significance;Ashley;Music Perception,2010

5. A cross-cultural investigation of the perception of emotion in music: Psychophysical and cultural cues;Balkwill;Music Perception,1999

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