To pursue personality or conformity: A study on the impact of face view on consumers’ need for uniqueness
Author:
Affiliation:
1. School of Economics and Management, Southwest Jiaotong UniversityChengdu China
Funder
National Natural Science Foundation of China
Publisher
Wiley
Subject
Marketing,Applied Psychology
Link
https://onlinelibrary.wiley.com/doi/pdf/10.1002/mar.21169
Reference76 articles.
1. Culture-Dependent Assimilation and Differentiation of the Self
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