Brains and brands: developing mutually informative research in neuroscience and marketing-Reference-Cited by-同舟云学术

Brains and brands: developing mutually informative research in neuroscience and marketing

Published:2008-07 Issue:4-5 Volume:7 Page:303-318
ISSN:1472-0817
Container-title:Journal of Consumer Behaviour
language:en
Short-container-title:

Author:

Perrachione Tyler K.,Perrachione John R.

Publisher

Wiley

Subject

Applied Psychology,Social Psychology

Reference63 articles.

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5. The role of emotion decision-making: evidence from neurological patients with orbitofrontal damage;Bechara;Brain and Cognition,2004

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