Effects of the added sugar labeling on consumers' willingness to pay: The case of cranberry products under different nutrition‐related information treatments-Reference-Cited by-同舟云学术

Effects of the added sugar labeling on consumers' willingness to pay: The case of cranberry products under different nutrition‐related information treatments

Published:2024-04-22 Issue:2 Volume:3 Page:424-444
ISSN:2769-2485
Container-title:Journal of the Agricultural and Applied Economics Association
language:en
Short-container-title:J of Agr & App Econ Assoc

Author:

Ma Xueying¹^ORCID,Gallardo Rosa Karina²,Canales Elizabeth³,Atucha Amaya⁴,Zalapa Juan⁵,Iorizzo Massimo⁶

Affiliation:

1. School of Economic Sciences Washington State University Pullman Washington USA

2. School of Economic Sciences, Puyallup Research and Extension Center Washington State University Puyallup Washington USA

3. Department of Agricultural Economics Mississippi State University Mississippi State Mississippi USA

4. Department of Plant and Agroecosystem Sciences University of Wisconsin‐Madison Madison Wisconsin USA

5. Cranberry Genetics and Genomics Laboratory, Vegetable Crops Research Unit, USDA ARS, Department of Horticulture University of Wisconsin‐Madison Madison Wisconsin USA

6. Plant Genetics and Nutritional Genomics, Department of Horticultural Science, Plant for Human Health Institute North Carolina State University Kannapolis North Carolina USA

Abstract

AbstractThe Food and Drug Administration announced a rule update to the Nutrition Facts Panel (NFP) requiring the declaration of added sugars on the NFP starting in 2020. This study measures the impact of these changes by estimating the willingness to pay for added sugars in cranberry products under different nutrition‐related information treatments. We found significant discounts for increases in added sugars that vary across information treatments and consumer subsamples. A positive information frame about the health benefits of cranberries was not found to consistently offset the impact of additional information on the recommended daily intake limits for added sugars.

Funder

National Institute of Food and Agriculture

Publisher

Wiley

Link

https://onlinelibrary.wiley.com/doi/pdf/10.1002/jaa2.121

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