Mall Haul Videos: Self-Presentational Motives and the Role of Self-Monitoring
Author:
Affiliation:
1. The Pennsylvania State University; New Kensington
Publisher
Wiley
Subject
Marketing,Applied Psychology
Link
http://onlinelibrary.wiley.com/wol1/doi/10.1002/mar.20858/fullpdf
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4. The effect of store image on consumer perceptions of designer and private label clothing;Baugh;Clothing and Textiles Research Journal,1989
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