Market orientation and performance
Author:
Publisher
Wiley
Subject
Strategy and Management,Business and International Management
Reference7 articles.
1. Customer-led and market-oriented: a matter of balance
2. 1974. Management: Tasks, Responsibilities, Practices. Heinemann: London.
3. Market orientation and performance: an integration of disparate approaches
4. Market Orientation: The Construct, Research Propositions, and Managerial Implications
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