Market Orientation: The Construct, Research Propositions, and Managerial Implications
Author:
Affiliation:
1. Department of Marketing Administration, The University of Texas at Austin.
2. Department of Marketing, Karl Eller Graduate School of Management, University of Arizona.
Publisher
SAGE Publications
Subject
Marketing,Business and International Management
Link
http://journals.sagepub.com/doi/pdf/10.1177/002224299005400201
Reference72 articles.
1. Organizational Interdependence and Intra-Organizational Structure
2. Dimensions of Consumer Expertise
3. Marketing, Strategic Planning and the Theory of the Firm
4. A Reward/Measurement Model of Organizational Buying Behavior
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