Being there without being there: Gifts compensate for lack of in‐person support
Author:
Affiliation:
1. Department of Marketing, School of Business University at Albany Albany New York USA
2. Department of Marketing, Fuqua School of Business Duke University Durham North Carolina USA
Publisher
Wiley
Subject
Marketing,Applied Psychology
Link
https://onlinelibrary.wiley.com/doi/pdf/10.1002/mar.21645
Reference55 articles.
1. Evaluation of Internet-Based Crowdsourced Fundraising to Cover Health Care Costs in the United States
2. Preliminary development of a scale of social support: Studies on college students
3. Guilt: An interpersonal approach.
4. Gift Giving as Agapic Love: An Alternative to the Exchange Paradigm Based on Dating Experiences
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