Overpredicting and Underprofiting in Pricing Decisions
Author:
Affiliation:
1. Booth School of Business; University of Chicago; Chicago; IL; USA
2. Antai College of Economics and Management; Shanghai Jiao Tong University; Shanghai; China
3. Rotman School of Management; University of Toronto; Toronto; Ontario; Canada
Publisher
Wiley
Subject
Strategy and Management,Sociology and Political Science,Applied Psychology,Arts and Humanities (miscellaneous),General Decision Sciences
Link
http://onlinelibrary.wiley.com/wol1/doi/10.1002/bdm.746/fullpdf
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4. Reverse pricing and online price elicitation strategies in consumer choice;Chernev;Journal of Consumer Psychology,2003
5. To buy or not to buy: Response mode effects on consumer choice;Dhar;Journal of Marketing Research,2004
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