Brand Reputation, Brand Experience, and Electronic Word of Mouth Toward Smartphone: Investigating the Mediating Role of Brand Love-Reference-Cited by-同舟云学术

Brand Reputation, Brand Experience, and Electronic Word of Mouth Toward Smartphone: Investigating the Mediating Role of Brand Love

Published:2020-09-16 Issue:3 Volume:21 Page:
ISSN:1472-3891
Container-title:Journal of Public Affairs
language:en
Short-container-title:J Public Affairs

Author:

Iqbal Jawad¹,Malik Mehak²,Yousaf Saira³,Yaqub Rana Muhammad Shahid¹

Affiliation:

1. School of Business, Management and Administrative Sciences The Islamia University of Bahawalpur Pakistan Bahawalpur Pakistan

2. Department of Management Sciences National College of Business Administration and Economics (NCBAE), Bahawalpur Campus Bahawalpur Pakistan Bahawalpur Pakistan

3. School of Management University of Science and Technology of China Hefei China

Publisher

Wiley

Subject

Political Science and International Relations,Public Administration

Link

https://onlinelibrary.wiley.com/doi/pdf/10.1002/pa.2455

Reference43 articles.

1. The role of brand love in consumer‐brand relationships

2. Relating Brandand Customer Perspectives on Marketing Management

3. A Reputation Analysis of the Most Visible Companies in the Scandinavian Countries

4. Dimensions of the prototype of love.

5. Brand Love

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