The Value of Region of Origin, Producer and Protected Designation of Origin Label for Visitors and Locals: The Case of Fontina Cheese in Italy

Author:

Marcoz Elena Maria1,Melewar T.C.2,Dennis Charles3

Affiliation:

1. Catholic University of the Sacred Heart of Milan; Milan Italy

2. Professor of Marketing and Strategy at The Business School; Middlesex University London; UK

3. Professor of Marketing and Retailing at Lincoln University and Director of Research at the Lincoln Business School; UK

Publisher

Wiley

Subject

Nature and Landscape Conservation,Tourism, Leisure and Hospitality Management,Transportation,Geography, Planning and Development

Reference77 articles.

1. The influence of holidays on wine purchasing behaviour: marketing and tourism insights based on a holiday experience in Greece;Alamanos;International Journal of Tourism Research,2013

2. Mapping the values driving organic food choice. Germany vs the UK;Baker;European Journal of Marketing,2004

3. Quality of selected cheeses fortified with vegetable and animal sources of omega-3;Bermúdez-Aguirre;Food Science and Technology,2011

4. Origin vs organic in Manchego cheese: which is more important?;Bernabéu;British Food Journal,2010

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