Getting some of that personality: There is an app for that!
Author:
Affiliation:
1. Adelaide Business School University of Adelaide Adelaide Australia
2. Marketing Discipline Group, University of Technology Sydney Ultimo Australia
Publisher
Wiley
Subject
Applied Psychology,Social Psychology
Link
https://onlinelibrary.wiley.com/doi/pdf/10.1002/cb.1881
Reference52 articles.
1. Dimensions of Brand Personality
2. Is That Car Smiling at Me? Schema Congruity as a Basis for Evaluating Anthropomorphized Products
3. Moderators of the self-congruity effect on consumer decision-making: A meta-analysis
4. Possessions and the Extended Self
5. The Effectiveness of Branded Mobile Phone Apps
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