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Internationalization strategies of emerging market multinationals in luxury fashion retailing—Case study of Shandong Ruyi Group

  • Published:2020-10-26 Issue:3 Volume:63 Page:319-327
  • ISSN:1096-4762
  • Container-title:Thunderbird International Business Review
  • language:en
  • Short-container-title:Thunderbird Int. Bus. Rev.

Author:

Bai Huifeng1ORCID,He Weijing2,Shi Jin3,McColl Julie4,Moore Christopher5

Affiliation:

1. Liverpool Business School Liverpool John Moores University Liverpool UK

2. University of Jinan Jinan China

3. Faculty of Economics Saitama University Saitama Japan

4. Glasgow School for Business and Society, Glasgow Caledonian University Glasgow UK

5. New College Lanarkshire Motherwell UK

Publisher

Wiley

Subject

Political Science and International Relations,Geography, Planning and Development,Business and International Management

Cited by 3 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Luxury and Internationalization: Motives and Features;Palgrave Advances in Luxury;2021-12-09

2. Luxury fashion retailers' localised marketing strategies in practice – evidence from China;International Marketing Review;2021-09-22

3. Parenting advantages of emerging market multinationals (EMNCs) in luxury fashion retailing;International Journal of Retail & Distribution Management;2021-07-08
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