Luxury and Internationalization: Motives and Features

Author:

Runfola Andrea,Milanesi Matilde,Guercini Simone

Publisher

Springer International Publishing

Reference45 articles.

1. Aldrich, N. W. (1989). Old money: The mythology of America’s upper class. Vintage.

2. Bai, H., He, W., Shi, J., McColl, J., & Moore, C. (2021). Internationalization strategies of emerging market multinationals in luxury fashion retailing—Case study of Shandong Ruyi Group. Thunderbird International Business Review, 63(3), 319–327.

3. BCG & Altagamma (2016). The true luxury global consumer segmentation, available at https://www.youtube.com/watch?v=Jp1ARkFWBrE

4. BCG, & Altagamma. (2019). 2019 True-luxury global consumer insight. Available at: http://media-publications.bcg.com/france/TrueLuxury%20Global%20Consumer%20Insight%202019%20-%20Plenary%20-%20vMedia.pdf

5. Bellaiche, J. M., Mei-Pochtler, A., & Hanisch, D. (2010). The new world of luxury. Caught between growing momentum and lasting change. .

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