How loyalty extends across product categories-Reference-Cited by-同舟云学术

How loyalty extends across product categories

Published:2021-08-14 Issue:1 Volume:21 Page:153-163
ISSN:1472-0817
Container-title:Journal of Consumer Behaviour
language:en
Short-container-title:J of Consumer Behaviour

Author:

Grasby Alicia¹^ORCID,Corsi Armando²,Dawes John¹^ORCID,Driesener Carl¹^ORCID,Sharp Byron¹

Affiliation:

1. Ehrenberg‐Bass Institute University of South Australia Adelaide South Australia Australia

2. Adelaide Business School University of Adelaide Adelaide South Australia Australia

Publisher

Wiley

Subject

Applied Psychology,Social Psychology

Link

https://onlinelibrary.wiley.com/doi/pdf/10.1002/cb.1981

Reference63 articles.

1. Brand extensions: The good, the bad, and the ugly;Aaker D.;Sloan Management Review,1990

2. Consumer Evaluations of Brand Extensions

3. Consumer perceptions of brand extensions: Generalising Aaker & Keller's model;Barrett J.;Journal of Empirical Generalisations in Marketing Science,1999

4. The Theory of Stochastic Preference and Brand Switching

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