Metaphor's validity in marketing research

Author:

Capelli Sonia,Jolibert Alain

Publisher

Wiley

Subject

Marketing,Applied Psychology

Reference50 articles.

1. Dimensions of brand personality;Aaker;Journal of Marketing Research,1997

2. Consumption symbols as carriers of culture: A study of Japanese and Spanish brand personality constructs;Aaker;Journal of Personality and Social Psychology,2001

3. When good brands do bad;Aaker;Journal of Consumer Research,2004

4. A re-examination of the generalizability of the Aaker brand personality measurement framework;Austin;Journal of Strategic Marketing,2003

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