What motivates users to hashtag on social media?-Reference-Cited by-同舟云学术

What motivates users to hashtag on social media?

Published:2019-01-15 Issue:5 Volume:36 Page:473-488
ISSN:0742-6046
Container-title:Psychology & Marketing
language:en
Short-container-title:Psychol Mark

Author:

Rauschnabel Philipp A.¹^ORCID,Sheldon Pavica²,Herzfeldt Erna³

Affiliation:

1. Department of BusinessUniversität der Bundeswehr MünchenNeubiberg Germany

2. Department of Communication ArtsCollege of Arts, Humanities, and Social Sciences, The University of Alabama in HuntsvilleHuntsville Alabama

3. Department of Work and Organizational PsychologySchool of Economics and Organizational Sciences, Universität der Bundeswehr MünchenNeubiberg Germany

Funder

University of Michigan-Dearborn

Publisher

Wiley

Subject

Marketing,Applied Psychology

Link

https://onlinelibrary.wiley.com/doi/pdf/10.1002/mar.21191

Reference66 articles.

1. Structural equation modeling in practice: A review and recommended two-step approach.

2. Creative Strategies in Social Media Marketing: An Exploratory Study of Branded Social Content and Consumer Engagement

3. Specification, evaluation, and interpretation of structural equation models

4. Online brand community engagement: Scale development and validation

5. The need to belong: Desire for interpersonal attachments as a fundamental human motivation.

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