Okay, Google!: An empirical study on voice assistants on consumer engagement and loyalty-Reference-Cited by-同舟云学术

Okay, Google!: An empirical study on voice assistants on consumer engagement and loyalty

Published:2019-01-15 Issue:5 Volume:36 Page:489-501
ISSN:0742-6046
Container-title:Psychology & Marketing
language:en
Short-container-title:Psychol Mark

Author:

Moriuchi Emi¹^ORCID

Affiliation:

1. MIS, Marketing and Digital Business DepartmentRochester Institute of Technology, E. Philip Saunders College of Business, Rochester Institute of Technology, 108 Lomb Memorial DriveRochester New York

Funder

Rochester Institute of Technology, Saunders College of Business FEAD

Publisher

Wiley

Subject

Marketing,Applied Psychology

Link

https://onlinelibrary.wiley.com/doi/pdf/10.1002/mar.21192

Reference80 articles.

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4. AmazonAlexa(2018).What is a voice user interface (VUI)?Retrieved fromhttps://developer.amazon.com/alexa‐skills‐kit/vui

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