Building brand relationships online: A comparison of two interactive applications

Author:

Thorbjørnsen Helge,Supphellen Magne,Nysveen Herbjørn,Pedersen Per Egil

Publisher

Elsevier BV

Subject

Marketing,Business and International Management

Reference51 articles.

1. Interactive home shopping: Consumer, retailer, and manufacturer incentives to participate in electronic markets;Alba;Journal of Marketing,1997

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3. Structural equation modeling in practice: A review and recommended two-step approach;Anderson;Psychological Bulletin,1988

4. The real value of on-line communities;Armstrong;Harvard Business Review,1996

5. On the evaluation of structural equation models;Bagozzi;Journal of the Academy of Marketing Science,1998

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