Publisher
Springer Science and Business Media LLC
Subject
Economics, Econometrics and Finance (miscellaneous),Social Sciences (miscellaneous),Philosophy,General Business, Management and Accounting
Reference118 articles.
1. Aaker, J. L. (1997). Dimensions of brand personality. Journal of Marketing Research, 34, 347–356.
2. Aggarwal, P. (2004). The effects of brand relationship norms on consumer attitudes and behavior. Journal of Consumer Research, 31(1), 87–101.
3. Ahn, J., & Shiwen, L. (2022). The impact of corporate social responsibility on behavioral intention: customers’ responses to two types of fit. International Journal of Hospitality & Tourism Administration, 23(4), 813–833.
4. Almubarak, A. F., Pervan, S. J., & Johnson, L. W. (2018). A conceptual analysis of brand intimacy on social media platforms. Journal of Strategic Marketing, 26(6), 463–478.
5. Badrinarayanan, V., Suh, T., & Kim, K. M. (2016). Brand resonance in franchising relationships: A franchisee-based perspective. Journal of Business Research, 69(10), 3943–3950.