Do not sound like an announcer. The emphasis strategy in commercials
Author:
Affiliation:
1. Media Psychology Lab, Department of Communication Pompeu Fabra University (UPF) Barcelona Spain
2. UPF Barcelona School of Management Barcelona Spain
3. The Media School Indiana University Bloomington Indiana USA
Publisher
Wiley
Subject
Marketing,Applied Psychology
Link
https://onlinelibrary.wiley.com/doi/pdf/10.1002/mar.21525
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