The mechanism by which social media influencers persuade consumers: The role of consumers’ desire to mimic-Reference-Cited by-同舟云学术

The mechanism by which social media influencers persuade consumers: The role of consumers’ desire to mimic

Published:2019-08 Issue:10 Volume:36 Page:905-922
ISSN:0742-6046
Container-title:Psychology & Marketing
language:en
Short-container-title:Psychol Mark

Author:

Ki Chung‐Wha ‘Chloe’¹^ORCID,Kim Youn‐Kyung²

Affiliation:

1. Institute of Textiles and ClothingThe Hong Kong Polytechnic UniversityHunghom Kowloon Hong Kong

2. Department of Retail, Hospitality, and Tourism ManagementUniversity of TennesseeKnoxville Tennessee

Publisher

Wiley

Subject

Marketing,Applied Psychology

Link

https://onlinelibrary.wiley.com/doi/pdf/10.1002/mar.21244

Reference101 articles.

1. Abidin C.(2015).Communicative intimacies: Influencers and perceived interconnectedness.Ada: A Journal of Gender New Media and Technology No.8.https://doi.org/10.7264/N3MW2FFG

2. Adweek. (2015 July).Reasons why influencer marketing is the next big thing.Adweek. Retrieved fromhttps://www.adweek.com/digital/10‐reasons‐why‐influencer‐marketing‐is‐the‐next‐big‐thing/

3. Personal level antecedents of eWOM and purchase intention, on social networking sites

4. Relationships between perceived product values and three word of mouth variables

5. Social Media Marketing: A Literature Review and Implications

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