Scarcity Message Effects on Consumption Behavior: Limited Edition Product Considerations
Author:
Affiliation:
1. University of Florida
Publisher
Wiley
Subject
Marketing,Applied Psychology
Reference38 articles.
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4. Reference groups and product line decisions: An experimental investigation of limited editions and product proliferation;Amaldoss;Management Science,2010
5. Atlas , M. S. Snyder , C. R. 1978
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