Examining the mediating role of consumer desire for luxury: Can perceived sustainability and natural rarity evoke willingness to pay more?
Author:
Affiliation:
1. The School of Management and Marketing, Curtin University, Perth, Western Australia
Publisher
Informa UK Limited
Link
https://www.tandfonline.com/doi/pdf/10.1080/08961530.2024.2333756
Reference128 articles.
1. Luxury and sustainable development: Is there a match?
2. Young consumers demand sustainable and social responsible luxury;Agapie A. R.;Journal of Emerging Trends in Marketing and Management,2020
3. Scarcity Messages
4. Pricing of Conspicuous Goods: A Competitive Analysis of Social Effects
5. Consumers' perceptions of luxury brands’ CSR initiatives: An investigation of the role of status and conspicuous consumption
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