Buyer–supplier partnerships and circular economy performance in food supply chains: Serial mediation by commitment contract and innovation performance

Author:

Bag Surajit1ORCID,Rahman Muhammad Sabbir2,Srivastava Gautam3,Kilbourn Peter4,Mishra Nishikant5

Affiliation:

1. Research Center Léonard de Vinci Pôle Universitaire Paris La Défense France

2. Department of Marketing and International Business, School of Business and Economics North South University Dhaka Bangladesh

3. School of Management IILM University Greater Noida India

4. Department of Transport and Supply Chain Management University of Johannesburg Johannesburg South Africa

5. Hull University Business School University of Hull Hull UK

Abstract

AbstractThe study investigates the impact of buyer–supplier partnerships on the performance of the circular economy (CE) in the food supply chain (FSC). Then, it also examines the effect of commitment contracts and innovation on the performance of the FSC. The research model is developed using behavioural economics concepts and collaborative theory. Furthermore, five research hypotheses are tested using samples from food manufacturers and other related supply chain partners. Covariance‐based structural equation modelling technique is used in this study, and necessary tests were done to ensure the high quality of findings. Buyer–supplier partnerships demonstrate both direct and indirect effects on the CE performance in FSC. The findings supported the serial mediation effect wherein buyer–supplier partnerships are found to exert their impact on the CE in FSC through commitment contracts and innovation performance in a successive way. The uniqueness of this study lies in the use of behavioural economics concepts to enhance CE performance. The study advances knowledge of commitment contracts by indicating whether and how it connects to CE performance results.

Publisher

Wiley

Subject

Management, Monitoring, Policy and Law,Strategy and Management,Geography, Planning and Development,Business and International Management

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