Improving promotional effectiveness for consumer goods—A dynamic Bayesian approach-Reference-Cited by-同舟云学术

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Improving promotional effectiveness for consumer goods—A dynamic Bayesian approach

Published:2021-03-16 Issue:4 Volume:37 Page:823-833
ISSN:1524-1904
Container-title:Applied Stochastic Models in Business and Industry
language:en
Short-container-title:Appl Stochastic Models Bus Ind

Author:

Raman Balaji¹,Sen Kamal¹,Gorti Venu¹,Ravishanker Nalini²

Affiliation:

1. Cogitaas AVA Mumbai India

2. Department of Statistics University of Connecticut Storrs Connecticut USA

Publisher

Wiley

Subject

Management Science and Operations Research,General Business, Management and Accounting,Modeling and Simulation

Link

https://onlinelibrary.wiley.com/doi/pdf/10.1002/asmb.2617

Reference27 articles.

1. Approximate Bayesian inference for latent Gaussian models by using integrated nested Laplace approximations

2. Sales Promotions

3. Promotion Dynamics

Cited by 1 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Improving promotional effectiveness for consumer goods—A dynamic Bayesian approach;Applied Stochastic Models in Business and Industry;2021-03-16

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