How valuable is a well-crafted design and name brand?: Recognition and willingness to pay
Author:
Affiliation:
1. Department of Marketing; Copenhagen Business School; Solbjerg Plads 3; DK 2000; Frederiksberg C; Copenhagen; Denmark
2. Department of Statistics; Copenhagen Business School; Solbjerg Plads 3; DK 2000; Frederiksberg C; Copenhagen; Denmark
Publisher
Wiley
Subject
Applied Psychology,Social Psychology
Link
http://onlinelibrary.wiley.com/wol1/doi/10.1002/cb.368/fullpdf
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