Elite athletes with disabilities marketability and branding strategies: professional agents’ perspectives
Author:
Affiliation:
1. Health and Human Performance Department, University of Houston, Houston, TX, United States
2. Department of Health and Sport Sciences, University of Louisville, Louisville, KY, United States
Publisher
Informa UK Limited
Subject
Strategy and Management,Tourism, Leisure and Hospitality Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/16184742.2023.2210598
Reference106 articles.
1. Aaker D. A. (1991). Management brand equity. Conversations with Marketing Masters (pp. 26–44).
2. Relationship Marketing and Social Media in Sport
3. Social Media Scholarship in Sport Management Research: A Critical Review
4. Sport Stars
5. Antonucci G. Della Porta A. & Venditti M. (2019 May). The value of the elite athlete as influencer in the era of social media. In ECIIC 2019 10th European Conference on Intangibles and Intellectual Capital (p. 25). Academic Conferences and publishing limited.
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