Children's consumption behavior in response to food product placements in movies
Author:
Affiliation:
1. Advertising and Media Effects Research Group; University of Vienna; Währingerstr. 29 1090 Vienna Austria
Publisher
Wiley
Subject
Applied Psychology,Social Psychology
Link
http://onlinelibrary.wiley.com/wol1/doi/10.1002/cb.1507/fullpdf
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