Author:
Dowling Grahame R.,Midgley David F.
Subject
Marketing,Applied Psychology
Reference17 articles.
1. (1979). Social statistics. New York: McGraw-Hill.
2. & (1968). The measurement and prediction of judgement and choice. San Francisco: Holden Day.
3. Level of Measurement
4. Product evaluation in a dynamic market
5. Measurement scales and statistics: Resurgence of an old misconception.
Cited by
11 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献