The effect of consumers' emotional reactions on behavioral intention: The moderating role of personal relevance and self-monitoring-Reference-Cited by-同舟云学术

The effect of consumers' emotional reactions on behavioral intention: The moderating role of personal relevance and self-monitoring

Published:1992-07 Issue:4 Volume:9 Page:329-346
ISSN:0742-6046
Container-title:Psychology and Marketing
language:en
Short-container-title:Psychol. Mark.

Author:

Darley William K.,Lim Jeen-Su

Publisher

Wiley

Subject

Marketing,Applied Psychology

Reference67 articles.

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