Like the dad in the ad: Testing a conceptual model for new fathers’ responses to dadvertisements
Author:
Affiliation:
1. College of Journalism and Communications, University of Florida, Gainesville, Florida, USA
Funder
University of Florida
Publisher
Informa UK Limited
Subject
Marketing,Communication
Link
https://www.tandfonline.com/doi/pdf/10.1080/02650487.2022.2091377
Reference79 articles.
1. Collecting samples from online services: How to use screeners to improve data quality
2. Ads aimed at dads: exploring consumers’ reactions towards advertising that conforms and challenges traditional gender role ideologies
3. Understanding Emotion from a Superordinate Dimensional Perspective: A Productive Way Forward for Communication Processes and Effects Studies
4. Measuring emotion: The self-assessment manikin and the semantic differential
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