It Is a Match: The Impact of Congruence between Celebrity Image and Consumer Ideal Self on Endorsement Effectiveness
Author:
Affiliation:
1. Korea University
2. Michigan State University
Publisher
Wiley
Subject
Marketing,Applied Psychology
Reference54 articles.
1. Dimensions of brand personality;Aaker;Journal of Marketing Research,1997
2. Exploring the relationship between celebrity endorser effects and advertising effectiveness: A quantitative synthesis of effect size;Amos;International Journal of Advertising,2008
3. Effectiveness of celebrity endorsers;Atkin;Journal of Advertising Research,1983
4. Possessions and the extended self;Belk;Journal of Consumer Research,1988
5. Celebrity endorsements in advertisements and consumer perceptions: A cross-cultural study;Biswas;Journal of Global Marketing,2009
Cited by 431 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. “It doesn't bother me that much”: The congruence effect of product types and ad appeals on the effectiveness of sponsored ads on Instagram;Journal of Business Research;2024-12
2. How and when do virtual influencers positively affect consumer responses to endorsed brands?;Journal of Business Research;2024-10
3. Effects of Perceived Fit and Authenticity in Transgender Influencer Endorsement: An Analysis of the Bud Light and Dylan Mulvaney’s Partnership;International Journal of Strategic Communication;2024-09-11
4. Contrasting the Efficacy of the Type of Influencer to the Type of Product: The Mediating Effect of Perceived Authenticity;Global Business Review;2024-09-09
5. True or performative allyship: A matter of perception in search of cause-related marketing authenticity;International Journal of Hospitality Management;2024-09
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3