A longitudinal investigation of customer cooperation in services: The role of appraisal of cooperation behaviors

Author:

Zhang Junzhou1,Tang Chuanyi1,Guo Lin2,Xu Hangjun3

Affiliation:

1. Department of Marketing; Strome College of Business, Old Dominion University; Norfolk Virginia

2. Department of Marketing; Peter T. Paul College of Business and Economics, University of New Hampshire; Durham New Hampshire

3. Department of Marketing; McAfee School of Business, Union University; Jackson Tennessee

Publisher

Wiley

Subject

Marketing,Applied Psychology

Reference46 articles.

1. Motivated reasoning in outcome-bias effects;Agrawal;Journal of Consumer Research,2005

2. The theory of planned behavior;Ajzen;Organizational Behavior and Human Decision Processes,1991

3. Ajzen , I. Fishbein , M. 1980 Understanding attitudes and predicting social behavior Englewood Cliffs, NJ Prentice-Hall

4. From intentions to behavior: Implementation intention, commitment, and conscientiousness;Ajzen;Journal of Applied Social Psychology,2009

5. Efficacy of the theory of planned behavior: A meta-analytic review;Armitage;British Journal of Social Psychology,2001

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