From Intentions to Behavior: Implementation Intention, Commitment, and Conscientiousness
Author:
Publisher
Wiley
Subject
Social Psychology
Link
http://onlinelibrary.wiley.com/wol1/doi/10.1111/j.1559-1816.2009.00485.x/fullpdf
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4. Explaining the discrepancy between intentions and actions: The case of hypothetical bias in contingent valuation;Ajzen;Personality and Social Psychology Bulletin,2004
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