Well Known or Well Liked? The Effects of Corporate Reputation on Firm Value at the Onset of a Corporate Crisis

Author:

Wei Jiuchang1,Ouyang Zhe1,Chen Haipeng Allan2

Affiliation:

1. School of Management; University of Science and Technology of China; Hefei China

2. Department of Marketing, Mays Business School; Texas A&M University; College Station Texas

Funder

National Natural Science Foundation of China

Youth Innovation Promotion Association of the Chinese Academy of Sciences

Publisher

Wiley

Subject

Strategy and Management,Business and International Management

Reference80 articles.

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2. The effects of extensions on the family brand name: An accessibility-diagnosticity perspective;Ahluwalia;Journal of Consumer Research,2000

3. How do the news media frame crises? A content analysis of crisis news coverage;An;Public Relations Review,2009

4. A cross-cultural study of reference point adaptation: Evidence from China, Korea, and the US;Arkes;Organizational Behavior and Human Decision Processes,2010

5. Familiarity breeds ambivalence;Brooks;Corporate Reputation Review,2006

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